Mainstreet | CF Downtown District

Cedar Falls Community Main Street was formed in 1987 to enhance and preserve the physical environments and human resources of the Downtown District. It is financed via Self Supporting Municipal Improvement District. The investment certainly has paid off, with increased value of the SSMID District.Since Cedar Falls Community Main Street’s inception, the central business district has seen impressive growth in new businesses, new jobs and private reinvestment. And, we’ve had a lot of fun in the process! See how we've grown:

Community Main Street Economic Impact 1987–September 2023

Thank you for supporting the Cedar Falls Downtown District!

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Thank you for supporting the Cedar Falls Downtown District!

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Dan Lynch

Treasurer, Dan is a senior vice President of commercial lending and Cedar Falls Market Manager for First Bank

Lauren Riensche

Lauren owns property in the Downtown District and is an active member of our Promotions committee.

Whitney Mrozinski

Cedar Falls Downton Business Owner

Brent Johnson

Past President - Brent is a business owner and property owner.

Cory Kent

Secretary - Cory is a property and business owner and has been the firecracker behind the District Street Party.

Helen Pearce

Helen is retired from her role as the President of Cedar Falls Community Credit Union and now has become a weekly waterer for our flowers and wonderful volunteer.

Lexie Heath

Lexie is a representative from Farmers State Bank, which is a downtown business and property owner.

Wynette Froehner

Cedar Falls Utilities

Jenny Leeper

Jenny is a representative from UNI and is also a property owner. She serves as Past Board President.

Stephanie Houk Sheetz

City of Cedar Falls

Brad Strouse

Redfern, Mason, Larsen & Moore

Deanna Hoffmann

Dee is the Vice President of Hospitality at Eagle View Properties, you find her running events at the River Place Plaza as well as being a friendly face at the Black Hawk Hotel.

Emilee Nedoba

Board President - Bradford Companies Marketing Coordinator

Liaison Representatives

Gill Schultz

City Council Ward 1

Linda Laylin

Black Hawk County Supervisors

Mark Howard

Cedar Falls Police Department

Carrie Eilderts

Cedar Falls Historical Society

Jessica Rucker

Main Street Waterloo

Kelly Stern

Cedar Falls Public Library

Economic Development Committee

The E.D. committee meets the first Wednesday of the month at 12:00.

Goal: To help existing downtown businesses and expanding and recruiting new ones to respond to today's market. Help convert unused space into productive property and sharpen the competitiveness of business enterprises.

Shaylin Girsch

Mark Kittrell

Danny Laudick

Seth Engelbrecht

Amy Dutton

Lisa Rivera Skubal

Design Committee

The Design Committee meets the third Friday of the month at 12:00.

Goal: To develop a visually identifiable and marketable environment through historic building preservation/rehabilitation and streetscaping of the downtown district.

Jeremy Zehr

Sally Timmer

Dave Schachterle

Kara Shugar-Davis

JD Atodaria

Jacob Bauer

Tom Nagle

Organization and Development Committee

The Organization and Development Committee meets the second Monday of the month at 12:00.

Goal: To build consensus, cooperation and financial support among groups that have an important stake in the district by fostering a volunteer-driven program and organizational structure working toward the same goal(s).

Shaylin Girsch

Cinde Haskins

Chair

Amy Mohr

Phyllis Carter

Shay Caley

Jim Miller

Karen Oltman

Amber Munchoff

Sarah Foster

Promotions Committee

The Promotions Committee meets the first Thursday of the month at 12:00.

Goal: To sell the image and promise of Main Street to all prospects. By marketing the district's unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events and marketing campaigns carried out by local volunteers.